Quality score is everything when it comes to paying per click ads or also known as PPC ads. If your quality score is too low, then you won’t be able to get the best outcome in the sponsored search results, and you’ll be paying much more for your clicks than other advertisers which in turn will make you less profit for your campaigns. So if you want to change the results of your PPC advertising campaigns, then you should have a good quality score. The Digital Marketing Agency in Toronto offers services that improve your quality scores.
Here are some tips on how to write better PPC ads for good quality score:
Narrowing your ad groups
A common mistake that new PPC marketers make is that they create a single and group and then fill it up with hundreds of different targeted keywords. The problem with this is that this strategy makes it very difficult to create the highly relevant keywords +landing page combination + ad group that the PPC engines love. No matter how you structure at the ad text and landing page, too many different keywords will make the content difficult to search for. You should instead create ad groups that focus on main keywords and create separate ad groups for the others.
Creating a landing page for every ad group
Once you have created your newly focused ad groups, it is always a good idea to create specific landing pages for each group. This may be a lot of extra work but this will help you improve your quality score within the PPC engine you are working with, and also make your landing page content more relevant and interesting for the people who click through links to your site it is always a good idea to create specific landing pages for each group. This may be a lot of extra work but this will help you improve your quality score within the PPC engine you are working with, and also make your landing page content more interesting and relevant for the people who click through links to your site.
Incorporating ad text into the landing pages
When you’re building ad group specific landing pages, you should add in the keywords that you are targeting and the specific language into your landing page you should add in the keywords that you are targeting and the specific language into your page content. Same repeating elements to your landing pages Makes your visitors feel more comfortable and secure upon our driving on your site makes your visitors feel more comfortable and secure upon arriving on your site.
Improving Site Loading Time
Most search engines show you web pages that load the fastest. Site speed can influence quality scores within the ad words PPC engine. Speed up your slow loading pages and you should quickly see an improvement in your PPC quality scores. There are so many word press plugins that can help you do so.
Improving Your Click-Through Rates
If any of your keywords are getting less than 1% CTR, Then you may want to consider modifying or pausing them. If you think that you can do to improve your click-through rates are changing the match steps to target a more select group. You can also use modifiers for targeting more relevant traffic. You can make your ad copy more attractive by changing the structure and including a strong call to action.
With these tips, you can easily write better PPC ads and improve your quality score. The Digital Marketing Agency in Toronto offers services to help improve your quality scores as well.
Adding Relevant and Necessary Ad Extensions
If you want that your PPC campaign to stand out of crowd then it is really important that you add Site extensions to your website, this will make your campaign more informative and user friendly, this will also increase your quality score and add rank, add rank is the position where your add is showing on search engine, there are many Ad extensions like site links extensions, call extensions and much more.
Include Keyword in Your Add Title
It is really important that you include a keyword in your add title, this will definitely increase the quality sore of your website , this will also increase the click through rate of your add and hence your conversion rate will also increase.
Optimize your add
Optimizing your add means test and refresh your add copy before making your add live, have in site of your add by testing different versions of your add, this is the most effective technique if you are looking for an high quality score, remove and replace adds that are not performing properly, of the are having very low quality score.